Asociatia ESCU is proud to present WORLD EXPERIENCE FESTIVAL, shortly WE Festival, the 4th
edition under which will be presented the concept of the multicultural platform, the Embassies
Festival, organized between 3-9 September 2018, in the heart of Bucharest, proposing to the
public a world’s experimentation program with a unique sensory concept dedicated to the
world's musicality and forms of knowledge of the cultural diversity through the comprehensive
power of music and sounds.
The 4th edition of the Embassies Festival, under the new name, will TAKE one step further in
experiencing the world through 5 primordial senses. We will outline an immersive journey
around the world by celebrating the sense of sound & music, as a bearer of much cultural
significance. Equally important, the festival will also allow many different audiences to gain an
insight into cultures through the enjoyment of music, as a universal language that draws people
More than 60 embassies, cultural institutes, international organizations and ethnic communities
will participate; the event is organized under the auspices of UNESCO and the Romanian
Ministry of Foreign Affairs.
Overall Concept of the project:
The Sound of the World
World Experience Festival proposes a creative and innovative approach to the concept of
experimenting the world and intercultural dialogue through music and sounds.
- The 4th edition of the festival will feature a curated program of exhibitions, conferences,
cinema screenings and multicultural shows that will feature musicians from many areas around
the globe, ranging from native music, jazz improvisations, electronic music with roots and folk
I. Sounds of the World - The World Art World exhibition platform
Sounds of the world: A concept of a kaleidoscopic exhibition of musical art that will
bring to the forefront the instruments and certain musical genres and sounds from
different parts of the world, the content being also supported by documentaries and
videos and authentic ensembles brought directly from their cultural environment
(costumes, photos, traditional decorative elements, etc.). Through VR and AR
Partners currently involved in the project (if any)
Asociatia ESCU (Leader)
Countries All Creative Europe program countries, states inside and outside the EU.
applications and devices we will be able to bring to life the musical experience of the
The exhibition will also feature vivid artistic interactive musical installations:
II. Workshops: The Sound Experience: workshops and workshops where participants will have
the opportunity to test and play with some of the most exciting traditional instruments around
III. Conferences: World Musical Dialogue - a series of discursive events and workshops
devoted to world musicology, out of which touching themes such as:
Sound Diplomacy, the Voice of Change, the vanishing music: about preserving ancestral musical
traditions and musical heritage by reinventing them and introducing them to the avant-garde.
IV. Outdoor Zone of Word Bazaar & World Music, Shows & Live performances
World Music & Dances Shows - artists from all over the world commissioned for the
festival will have exotic music and dance performances on the festival’s scene in an
effervescent, colorful and rhythm program.
Live world bazaar - presentation pavilions where embassies and festival partners will
exhibit the most representative heritage items, organize workshops and tastings,
artistic moments and offer souvenirs and touristic information.
Craftsmen and craftsmen - visitors will be able to enjoy different handicraft workshops,
traditional workshops and cultural authentic ceremonies.
World Food Market - Restaurants and Chefs will present and expose traditional culture
gourmet recipes from many corners of the world.
The World Experience Festival is a unique project through its specificity and has a huge cultural
impact as it interrogates the possibilities of contact between cultures through very different
artistic and authentic expressions.
World Experience Festival will be the biggest multicultural event ever organized in Central and
Eastern Europe. With 3 successful previous editions, The Embassies Festival, managed to
enhance the cooperation and cultural dialogue between more than 70 nationalities, represented
either by their diplomatic missions, cultural institutes, cultural NGOs, international
organizations, ethnic groups or even minorities associations.
Our initiative is conceived as platform for the foreign communities living in Romania and
its neighborhood to promote the most valuable cultural patrimony of their countries among the
Mrs. Andreea Danescu mobile: +40.736.038.558 email: firstname.lastname@example.org, Mr. Dorian Obreajan, mobile: +40.730.092.149 email: email@example.com
We are searching for project partners among associations, NGOs and institutions that
activate and have a strong bound in the following fields: cultural, creative and audiovisuals
sector with a main focus on cultural diplomacy, intercultural dialogue activity
and projects, musicology, volunteering projects, cultural heritage, art performance and
An opportunity to a global network of NGOs that provides opportunities for young
artists to express on an international platform through tailor-made music programs,
bridging social, geographical, racial and economic differences and creating a chance
for intercultural dialogue at an European level through music.
Developing the artistic and cultural content within the
framework of World Experience Festival’s curatorial
Conferences, talks and workshops on music collaboration
International cultural cooperation and network
Volunteering exchange activities