Association Alternativa

Aims and activities of the organisation 

Alternativa is a nonprofit organization established in 2018 with the primary goal of strengthening the underground music scene and promoting bands. Our operations are based in Pula, Croatia, but we extend our work internationally, creating a network of cultural and music connections that bring together artists, audiences, and creative communities.

At the heart of our activities is the No Profit Recordings (NPR) program, a dynamic platform dedicated to supporting independent music. NPR encompasses two key areas: music publishing and concert organization and promotion (booking and promotion), providing a comprehensive approach to the development and promotion of music culture.

We structure our activities around three core principles:

1. Access: We are committed to making quality music accessible, both offline and online. While we favor vinyl as a medium, we utilize digital distribution to reach a wider audience.

2. Aspire: We actively support emerging bands by helping them release music, organize live performances, book tours, and run promotional campaigns, creating a bridge between performers and their audience.

3. Approach: Our vision of inclusion involves creating a safe and welcoming space for music lovers, vinyl collectors, concert-goers, and creatives. NPR fosters engagement through live performances, vinyl parties, listening sessions, workshops, and discussions, enabling deeper connections with music and its creators.

4.  

Since its inception, NPR has released over 25 music records, promoting underground talent from around the world, including artists from the UK, USA, Finland, France, Poland, Slovenia, and Croatia. Our releases include bands such as Omega Sun, Octopoulpe, 1968, Ommnus, My Pitbull Lucifer, The Freak Folk Of Mangrovia, The Osiris Club, Suns Of The Tundra, Po’ Metra Crijeva, Pogavranjen, Dead Lesh, Kita, and Dropthehammer. Most of our releases are available on vinyl, alongside CDs, cassettes, and digital formats for global distribution.

In 2022, we expanded our activities to include concert organization to promote new bands alongside established names. By the end of 2024, we had organized 26 concerts, featuring renowned performers such as Bell Witch, Ufomammut, Svetlanas, Omega Sun, Savršeni Marginalci, Mondo Generator, Nick Oliveri, and Po’ Metra Crijeva. Our flagship event, Rojc Open Air, is a recognized outdoor music festival held annually in Pula. Additionally, NPR organized three European tours for local bands, further enhancing their visibility and connections to the broader music scene.

Key activities of NPR include:

1. Music Publishing: Producing and distributing high-quality records with a focus on alternative genres such as psychedelic rock, stoner rock, and experimental music.

2. Event Organization: Year-round concerts that promote both emerging and established bands, with DC Rojc Open Air as our flagship festival.

3. Promotion and Networking: Developing local and international networks that enable artists to expand their reach through collaborations and coordinated promotional efforts.

4. Community Engagement: Actively involving the local community through workshops, discussions, and interactive activities, fostering a deeper understanding of music and its cultural significance.

Through creativity, collaboration, and cultural exchange, Alternativa, through the No Profit Recordings program, serves as a driving force in the development of the independent music scene, ensuring its sustainability for future generations. Our work connects artists and audiences, enriches the cultural landscape, and strengthens the creative potential of the community.

Important links:

Facebook: https://www.facebook.com/NoProfitRecordings 

Instagram: https://www.instagram.com/no.profit.recordings/ 

Bandcamp: https://noprofitrecordings.bandcamp.com/music 

Tik Tok: https://www.tiktok.com/@no_profit_rec 

Linktree: https://linktr.ee/noprofitrecordings 

Rojc Open Air Festival: https://dc-rojc-open-air-2025.mailchimpsites.com/