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Audience Development & Film Education aims to promote European audiovisual works, including heritage works, and support the engagement and development of audiences of all ages, in particular young audiences, across Europe and beyond.

  • Stimulate interest and increase knowledge of audiences in European films and audiovisual works including specific programmes on film heritage.
  • Strengthen pan-European cooperation for innovative audience development and film education projects especially using new digital tools.
  • Increase pan-European impact and audience outreach.
  • Develop film education projects across European and non-European territories.

  • In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
    − be legal entities (public or private bodies)
    − be established in one of the eligible countries, i.e.:
    − Creative Europe Participating Countries:
    − EU Member States (including overseas countries and territories
    (OCTs))
    − non-EU countries:
    − listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries).
  • Consortium composition: applications by single applicants (single beneficiaries) as well as proposals submitted
    by a consortium of at least two applicants (beneficiaries; not affiliated entities) are allowed.
  • Read and download the full call document to check eligibility and requirements.

Projects ensuring pan-European cooperation that provide innovative projects using new digital tools should:

  • Increase interest and knowledge of audiences, in particular young audiences, in European films and audiovisual works including specific programmes on film heritage.
  • Include audience-oriented events and innovative or cross-border film education initiatives. Cooperation between film institutions and online platforms is encouraged.
  • Increase pan-European impact and audience outreach.
  • Promote and increase the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development, film education and film literacy.
  • Should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.
  • Read and download the full call document to check eligibility and requirements.

  • Project budget (maximum grant amount): No limit.
  • The grant will be a budget-based (actual costs, with unit cost and flat-rate elements) grant. This means that it will reimburse ONLY certain types of costs (eligible costs) and costs that were actually incurred for your project (NOT the budgeted costs). For unit costs and flat-rates, you can charge the amounts calculated as explained in theGrant Agreement.
  • The costs will be reimbursed at the funding rate fixed in the Grant Agreement (70%).
  • Grants may NOT produce a profit (i.e. surplus of revenues + EU grant over costs).For-profit organisations must declare their revenues and, if there is a profit, it will be deducted from the final grant amount
  • Read and download the full call document to check eligibility and requirements.

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