The MEDIA strand as a part of the Creative Europe programme covers the audio-visual and film sectors
The MEDIA strand accounts 58% of the Creative Europe programme budget.
The MEDIA strand will focus on:
- Encouraging cooperation both across the value chain and at EU level in order to scale up audio-visual enterprises and European content globally.
- Nurturing talents, wherever they come from, and broadening participation and collaboration across countries.
- Supporting the use of new technologies to ensure the full exploitation of the digital transformation.
- Fostering the greening of the industry and including societal objectives such as gender balance and diversity.
The MEDIA supporting actions are divided into four thematic clusters:
- Content: encouraging collaboration and innovation in the creation and production of high-quality works.
- Business: promoting business innovation, competitiveness, scalability and talents to strengthen Europe’s industry vis-à-vis global competitors.
- Audience: strengthening the accessibility and visibility of works for their potential audiences, through distribution channels and audience development initiatives.
- Policy: supporting policy discussion/exchange fora, studies and reports. Promoting awareness-raising activities.
