European Sales Agent funding supports the wider transnational distribution of recent European films by providing funds to European sales agents.
The information on this page is for general information purposes only. For full details please read the European Film Sales Agent 2026.
What is the purpose of the funding?
- The European Film Sales support shall encourage and support the wider transnational distribution of recent European films by providing funds to European sales agents, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.
- Improvement in the trans-national distribution of recent non-national European films.
- Increase in the investment in the production, acquisition, promotion, theatrical and online distribution of non-national European films.
- Develop links between the production and distribution sector thus improving the position of non-national European films.
For full details please read the European Film Sales Agent 2026.
Support available for
There are two phases for the funded activities:
- The generation of a potential fund which will be attributed according to the performance of the company on the European market.
- The implementation of the action - the potential fund thus generated by each company must be reinvested in:
- minimum guarantees or advances paid for the international sales rights on eligible non-national European films;
- the promotion, marketing and advertising on the market of eligible non-national European films
For full details please read the European Film Sales Agent 2026.
Who can apply?
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories (OCTs))
- non-EU countries: listed EEA countries and countries associated with the Creative Europe Programme (list of participating countries).
- Creative Europe Participating Countries:
European Sales Agents – that is a European company, acting as an intermediary agent for the producer, who specialises in the commercial exploitation of a film by marketing and licensing a film to distributors or other purchasers for foreign countries.
Be appointed as sales agent by the producer of each film declared or supported by way of a written contract or agreement to sell the film in at least 10 countries participating in the MEDIA strand.
Consortium composition: only applications by single applicants are allowed (single beneficiaries; affiliated
entities and other participants are allowed, if needed.
For full details please read the European Film Sales Agent 2026.
How much can you apply for?
The total available call budget is €5,500,000.
The potential fund generated will not exceed the maximum threshold of €750,000 per applicant. Shall the sum of all generated funds exceed the available budget, the potential fund of each sales agent will be reduced proportionally.
For full details please read the European Film Sales Agent 2026.
How can you apply?
- Please read the European Film Sales Agent 2026 call document in order to check eligibility and requirements.
- Applications are processed through the European Commission's Funding & Tender Opportunities Portal (F&TP).
- Detailed information on how to access the F&T Portal.
